Business Development

March 5, 2015 In Business Development, Profitability Tips

Influencing Your Word-of-Mouth Results

Just about every business relies on “word-of-mouth” marketing to get the vast majority of its clients. If this is true for your business, then it just makes sense to figure out how to boost your referrals from all sources. Referrals are almost always easier to sell and they keep your marketing costs low. But how can you do that?

The first step is to make sure that you know who your best current referral sources are. If you’re not already asking the question to new clients “How did you find out about us?” then I’d recommend you implement that right away.

If you do know the answer to that question for each customer, then you can make a list of your referral sources. Take a look at the list, and see what these referral sources have in common. Here are some questions to ask:

  • Are they all customers?
  • Do they all have a profession in common? For example, are they all lawyers, massage therapists, plumbers, or pediatricians?
  • Have you properly thanked each of these individuals? If not, you can send out a thank you card or take them to lunch with no other agenda.

The last question to ask yourself is “where can you find more of the same type of people that are referring you?” If you discovered that you get a lot of business from dog groomers, then you may want to consider visiting every grooming salon in your zip code. You may also want to present a speech to a dog groomers Meetup group that you find.

You really can be proactive about your referrals so that business comes to you more easily. Try these tips to boost your referral sources in your business.


Monthly Archives

Categories

  • Accounting (33)
  • Bookkeeping Tips (16)
  • Business Development (47)
  • Business Tips (85)
  • Cloud Accounting (2)
  • Cool Tech Tools (6)
  • Cost-Savings Tips (16)
  • Customer Service Tips (11)
  • Decision-Making Tips (5)
  • Expense Reduction Tips (7)
  • Management Tips (40)
  • Payroll Tips (5)
  • Profitability Tips (20)
  • QuickBooks Help (2)
  • QuickBooks Software (2)
  • QuickBooks Training (1)
  • Social Media (4)
  • Tax (1)
  • Time Management Tips (16)

6965 El Camino Real #105 PMB 683, Carlsbad, CA 92009 | 408-550-4325 | support@sandismith.com

Copyright Sandra L. Leyva, Inc. 2020 | Legal | Privacy | Cookies

We use cookies to offer you a better browsing experience, analyze site traffic, personalize content, and serve targeted advertisements. By clicking on or navigating the site, you consent to our use of cookies. Accept Read More
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.